Success Story: Boiler Service Company Adds £19k+ Profit a Year

One of the things I love most about working with trade business owners is showing them that small strategic changes can make a huge difference to profit.

Six months ago I started working with a boiler engineer based in Guildford. His business was busy – he had two engineers working with him and they were completing around 5–7

boiler services per day, six days a week.

The challenge wasn’t work.

The challenge was profit.

Like many trade business owners, he was feeling the pressure of rising costs. Parts were more expensive, labour costs were increasing, and despite working hard and keeping the diary full, the margins just weren’t where they needed to be.

His biggest concern was raising prices.

He felt that if he increased the cost of his standard boiler service – which was £80 per service – he would risk pricing himself out of the market.

This is a very common concern for trade business owners.

The Strategy We Implemented

Rather than simply increasing his prices across the board, we introduced a Premium Service option.

This allowed him to keep his standard service price the same while offering customers a higher-value option with additional benefits.

When customers were presented with the two options, many naturally wanted to understand the difference between them.

That conversation alone created an opportunity to demonstrate the additional value and service they could receive.

The Result

When we spoke recently, he had calculated the impact.

On average:

• 3 out of 7 services per day are now booked as the Premium option

• Each Premium service adds £20 extra profit

That’s:

£60 additional profit per day

Which works out at nearly £19,000 extra profit per year.

And importantly, this was achieved without increasing his standard service price.

Even better, the Premium conversations have also led to additional larger jobs being booked, including repairs and installations.

The Bigger Lesson

Many business owners think the only way to increase profit is by working harder or putting prices up.

But often the real opportunity comes from structuring your services better, improving your offer, and creating higher-value options for customers.

This is exactly the type of strategy we work through inside my coaching programmes with trade business owners.

Want to Create More Profit in Your Business?

If you’d like to explore how you could increase profit, improve your pricing structure, or overcome the challenges holding your business back, I’d love to help.

Simply get in touch using the contact form on the website, and we can start a conversation about how to move your business forward.