How One Tree Surgeon Increased Profit, Conversion Rates & Confidence in Just 6 Months

Yesterday I caught up with a client of mine — a tree surgeon — who I’ve been working with for the past six months.

When we first started working together, the conversation was a familiar one…“I’m busy, but I’m not making the profit I should be.”

Sound familiar?

Step 1: Understanding Where the Money Was Going

The first thing we looked at was simple — where his money was being spent, and what it was actually returning.

He’d been investing in two main advertising platforms:

• Checkatrade

• Yell.com

Initially, he was ready to cut Yell.com completely because he felt Checkatrade was better.

But feelings don’t build profitable businesses — numbers do.

So we broke it down:

Yell.com

• Cost: £200/month

• Leads: 10/month

• Conversions: 3 jobs

• Revenue per job: £2,000–£5,000

Checkatrade

• Cost: £250/month

• Leads: 20/month

• Conversions: 4 jobs

• Revenue per job: £1,000–£3,000

Step 2: Making Better Business Decisions (Not Emotional Ones)

At first glance, Checkatrade looked like the winner — more leads, more jobs.

But when we looked deeper…

👉 Yell.com was actually producing higher-value jobs👉 Both platforms were generating a strong return on investment👉 And most importantly — he wasn’t fully booked

So cutting one would have actually reduced his revenue, not improved it.

Instead of removing a lead source, we focused on something far more powerful…

Step 3: Improving Conversion & Profit Per Job

Rather than chasing more leads, we worked on:

• How he presented himself to customers

• How he positioned his business

• How he delivered his quotes

• And sharpening his sales approach

With just a few key changes, everything started to shift.

The Results

Over the next few months:

✅ His conversion rate increased✅ His average job value increased✅ His profit per job increased by around 10%✅ He stopped discounting to win work✅ And most importantly…

👉 He became more confident in his pricing and value

The Bigger Lesson

Most business owners think they need:

• More leads

• More marketing

• More spend

But often, the real opportunity is already sitting right in front of you.

It’s about:

• Understanding your numbers

• Making decisions based on data

• And improving how you convert the opportunities you already have

Final Thought

This client didn’t need to work more hours.He didn’t need more stress.

He just needed to:👉 Make smarter decisions👉 Improve his positioning👉 And back himself

That’s exactly what we did.

Want Results Like This in Your Business?

If you’re busy but not seeing the profit you want…Or you feel like you’re constantly competing on price…

Let’s change that.

Drop me a message or book a call — and let’s take a proper look at your business.